We coined Travrica, a name that unites and defines the brand’s vision (exploring Africa, from beyond and above)
Carved out an assertive identity that embodies the brand’s personality through unique iconography and warm color palettes.
Perfectly designed flags and banners bearing a signature motto, we created, that symbolizes values that establishes a bond between the brand and its prospects.
Formed Funding reached out to margital360 for an overall branding. We envisioned a unique online space that not only conveyed credibility but also offered a seamless and intuitive trading experience. Emphasizing on the importance of a strong online presence in the trading industry, we commenced the mission to redefine their digital world.
The logo we designed aimed at capturing the essence of the company and its role in trading. The resulting logo strikes a balance between simplicity and impactful design, speaking the core values of Formed Funding.
We carefully selected a color palette to resonate with the financial and trading feature of the company, infusing it within the logo and website creation.
Delving into the website, our team crafted a user-friendly website, to provide a seamless online experience for the traders. The design not only reflects the brand’s identity but also increases functionality, helping users easily navigate and engage with the platform.
Social media branding was refurbished to align with the new color theme, crafting appealing designs for a recognizable online presence for Formed Funding across various media platforms. Visual elements also played a role in social media branding. We made visually striking graphics to resonate with the prop firm and it’s audience. These visuals not only capture attention but also pass on crucial messages within the social media community.
To foster a connection with our user, to help make them feel heard and seen, we created customized certificates for each milestones within the trading platform. These certificates serves as acknowledgments of achievement, placing a sense of accomplishment among the users.
We began by crafting crystal stones to represent each of the trading account sizes. These stones, merged with animated ape characters, gave off a futuristic vibe to the brand. Each stone told the story of different phases in the prop firm, accompanied by bullet points highlighting the challenges and diverse account sizes. This weaved an engaging and aesthetic visual narrative for Funded Apes.
Margital 360 crafted a unique design featuring the face of an ape, signifying the essence of Funded Apes and its values. The choice of the signature color gradient, primarily green, stood as the official color palette for the prop firm; symbolizing the forest, as the natural habitat of apes. The logo and color palette fused to communicate the brand’s identity, reinforcing the connection between Funded Apes, nature, and core values.
We meticulously crafted an environment from scratch, showcasing a futuristic world imbibed with the essence of apes. This space was designed to reflect the users’ journey, infusing the challenges of trading with a captivating gamified experience. The environment is sprinkled with elements that elicit the sensation of conquering tough battles in the trading world.
We concluded the branding with graphically stunning designs for the company’s social media that highlights the prop firm’s selling points.
Margital 360 worked with Funded Engineer to enhance the company’s visual identity and user experience. This brand needed a comprehensive redesign, encompassing elements such as colour, iconography, illustration, typography, and new brand assets.
We rebranded the logo by simplifying its message without changing its essence. The previous logo, while well-intentioned, seemed to make the company’s identity a bit complex. We headed a different path opting for a simple design featuring a statistics-inspired logo.
This minimalist visual representation speaks the story of the financial features of the company without unnecessary complexity.
We started off rebranding the website for a modern look. We aimed at not only refreshing it’s visual appeal but also, aligning the platform theme with the prop firm’s identity. Our design process involved integrating a lighter colour palette, that highlighted the wordings that explained every tab different from the previous darker color. Improving the colour palette helped place funded engineer to be the million-dollar prop firm, it is, at the forefront of the trading industry.
The website had a previous mixed match of icons randomly sourced, thus we approached creating unique, yet specific icons from scratch. Each icon was meticulously crafted to represent its corresponding section on the website clearly.
Our rebranding process extended to their social media channels, addressing the inconsistency and complexity present in their previous designs. The former visuals were replaced with a more visually appealing theme.
By harmonizing the colour schemes, and typography, across the social platforms, we crafted an engaging experience for the audience. This modernized Funded Engineer’s social media presence and enhanced its appeal.
We concluded the prop firm’s rebranding, by redesigning the certificates for users upon completion of phases and milestones. The certificates, though elegantly simple in design, exude excellence. Each certificate serves as an acknowledgement of the user’s journey through the challenges and trading phases within the platform.
The minimalist design ensures that these certificates represent achievement and contribute to a positive and rewarding user experience, enhancing overall engagement.
