What we did: Social Media Design
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Branding an Unconventional Futuristic Prop Firm
Characters
We began by crafting crystal stones to represent each of the trading account sizes. These stones, merged with animated ape characters, gave off a futuristic vibe to the brand. Each stone told the story of different phases in the prop firm, accompanied by bullet points highlighting the challenges and diverse account sizes. This weaved an engaging and aesthetic visual narrative for Funded Apes.
Logo
Margital 360 crafted a unique design featuring the face of an ape, signifying the essence of Funded Apes and its values. The choice of the signature color gradient, primarily green, stood as the official color palette for the prop firm; symbolizing the forest, as the natural habitat of apes. The logo and color palette fused to communicate the brand’s identity, reinforcing the connection between Funded Apes, nature, and core values.
3d Environment
We meticulously crafted an environment from scratch, showcasing a futuristic world imbibed with the essence of apes. This space was designed to reflect the users’ journey, infusing the challenges of trading with a captivating gamified experience. The environment is sprinkled with elements that elicit the sensation of conquering tough battles in the trading world.
We concluded the branding with graphically stunning designs for the company’s social media that highlights the prop firm’s selling points.
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Branding Funded Engineer
Working with Margital 360
Margital 360 worked with Funded Engineer to enhance the company’s visual identity and user experience. This brand needed a comprehensive redesign, encompassing elements such as colour, iconography, illustration, typography, and new brand assets.
Logo Re-Design
We rebranded the logo by simplifying its message without changing its essence. The previous logo, while well-intentioned, seemed to make the company’s identity a bit complex. We headed a different path opting for a simple design featuring a statistics-inspired logo.
This minimalist visual representation speaks the story of the financial features of the company without unnecessary complexity.
Website
We started off rebranding the website for a modern look. We aimed at not only refreshing it’s visual appeal but also, aligning the platform theme with the prop firm’s identity. Our design process involved integrating a lighter colour palette, that highlighted the wordings that explained every tab different from the previous darker color. Improving the colour palette helped place funded engineer to be the million-dollar prop firm, it is, at the forefront of the trading industry.
Iconography & Illustrations
The website had a previous mixed match of icons randomly sourced, thus we approached creating unique, yet specific icons from scratch. Each icon was meticulously crafted to represent its corresponding section on the website clearly.
Refining Social Media
Our rebranding process extended to their social media channels, addressing the inconsistency and complexity present in their previous designs. The former visuals were replaced with a more visually appealing theme.
By harmonizing the colour schemes, and typography, across the social platforms, we crafted an engaging experience for the audience. This modernized Funded Engineer’s social media presence and enhanced its appeal.
Certificates
We concluded the prop firm’s rebranding, by redesigning the certificates for users upon completion of phases and milestones. The certificates, though elegantly simple in design, exude excellence. Each certificate serves as an acknowledgement of the user’s journey through the challenges and trading phases within the platform.
The minimalist design ensures that these certificates represent achievement and contribute to a positive and rewarding user experience, enhancing overall engagement.
