Working with Margital 360
Margital 360 was tasked with revamping their visual identity and ensuring consistency across all branding assets. The goal was to create a brand experience that would resonate with their audience and establish credibility in a competitive market.
Challenges & Objectives
FTM had no established branding, requiring a complete identity from the ground up. Every element, from the website to marketing materials, needed to be designed for consistency, professionalism, and engagement.
A Website & UI/UX Needed to Be Built from Scratch: A fully functional, user-friendly website was needed to enhance usability and credibility.
Comprehensive Brand Assets Were Required: This included a logo, color palette, typography, custom icons, social media graphics, affiliate materials, and certificates; all designed to maintain brand consistency across platforms.
A Strong, Engaging Presence Was Needed: Beyond just aesthetics, the branding had to capture trust and authority in the competitive proprietary trading space.
FTM needed more than just a logo or a website; they needed a unified brand identity that speaks professionalism, trust, and growth.
Margital’s approach and solution.
Website
 FTM’s website was developed from the ground up, focusing on functionality, user experience (UX), and visual appeal.
A custom design was created to ensure an intuitive interface that traders can easily navigate.
Fast-loading pages were implemented to enhance user engagement, in addition to an optimized website structure for seamless access to key information, including funding options, affiliate programs, and payout details.
Resulting in a responsive design that ensures compatibility across all devices; mobile, tablet, and desktop.
This wasn’t just a facelift; it was a full-fledged digital space for the brand, designed to improve credibility and user trust.
Logo Design
The logo is the face of the brand, so we crafted a sleek, modern design that symbolizes growth, financial success, and credibility.
We used green and blue tones; with green representing financial prosperity and trust, while blue signifying stability and reliability.
The typography was refined for a clean and professional appearance.
Color Palette
A consistent color palette was essential for building a recognizable brand identity.
We developed a gradient blend of green and blue to add depth and a dynamic feel to the brand
Dark green to light green gradient represents growth and financial prosperity.
Deep blue tones convey stability, credibility, and professionalism.
These tones were applied across all brand materials, ensuring a strong and consistent identity.
Typography
A great font plays a huge role in making a brand feel professional and easy to engage with. Margital’s chosen font for FTM was:
- A highly readable, bold yet minimalistic font, ensuring clarity and a modern touch.
This typography is used in marketing materials, social media designs, and web content for a unified brand presence.
Certificates
Icons
Custom icons were designed from scratch to compliment FTM’s brand and improve website navigation
Minimalist, clean designs aligned with the overall branding, were used across the website, affiliate guide, and marketing materials for visual consistency.
The icons were designed for clarity and easy understanding, enhancing the user experience.
These powerful iconography help guide users effortlessly through FTM’s services, ensuring a smooth and user-friendly digital experience.
Lifetime Payout Certificate
FTM’s traders needed official lifetime payout certificates that carried credibility and prestige.
The certificates were custom-designed to match the brand’s identity.
High-resolution designs were created for digital distribution.
Each certificate includes a structured typography, professional layout, and a clean aesthetic to ensure an authentic and premium feel.
These certificates serve as proof of FTM’s commitment to rewarding successful traders.
Affiliate Guide
To support FTM’s Affiliate Program, a comprehensive Affiliate Guide was created to
- Explain the program in a structured, easy-to-understand format.
- Feature branded visuals to maintain a professional look.
- Clearly outline the steps, benefits, and payout process for affiliates.
This guide ensures that new affiliates can quickly understand the program and confidently promote FTM.
Social Media
A pack of branded social media assets was created to ensure consistency and engagement across platforms
- Custom-designed templates for Instagram, Twitter, and LinkedIn.
- Eye-catching post designs that reflect FTM’s branding.
- Consistent typography, colors, and layout to build recognition and trust.
These assets help FTM stand out in the competitive trading industry.
UI/UX
The user experience plays a massive role in how customers perceive a brand. We focused on:
- Creating an intuitive layout and navigation system for the platform.
- Enhancing readability and engagement through design elements and ensuring these elements were consistent across digital and print assets.
Results?
Complete Brand Transformation: FTM now has a unified and polished visual identity.
Improved User Experience: A well-structured website ensures seamless navigation.
Improved User Experience: the UI/UX updates led to smoother interactions and engagement.
Higher Credibility: Traders and affiliates now view FTM as a trustworthy and professional firm.
Stronger Engagement: Social media branding and marketing materials that boosts recognition.
Brand Consistency: Every visual element that aligns perfectly across platforms
Margital 360‘s expertise in branding and design successfully transformed Funded Trader Markets’ visual identity and user experience. Every element was designed to position FTM as a leading name in the trading space.
By aligning branding, marketing, and user experience, Margital 360 created a strong, trustworthy, and future-proof identity for Funded Trader Markets.
