Working with Margital 360
Margital360 was responsible for developing all creative materials for the FTM Futures launch.
The goal was simple: create stunning, consistent, and campaign-ready graphics that would amplify engagement, enhance brand visibility, and make the initiative feel credible and premium from day one.
Challenges & Objectives
A New Sub-Brand Required Visual Direction
FTM Futures had no existing campaign visuals. A distinct but connected look needed to be crafted so it would remain part of the FTM brand while being new and exciting.
Multiple Campaign Assets Needed
The initiative required a wide range of designs, including giveaway graphics, teaser posts, promotional banners, website visuals, iconography, logo, color explorations, and 3D elements. Everything needed to be consistent and instantly recognizable.
High Engagement Was a Priority
Since these assets would be shared across social media, websites, and discord communities, the visuals needed to be bold, modern, and optimized for digital performance.
Margital’s approach and solution.
Visual System & Design Language
 We developed a visual direction built on FTM’s core brand; clean gradients, professional blue tones, futuristic lighting, and sharp typography, enhancing it with dynamic 3D elements, glowing effects, and campaign-focused layouts.
Campaign Graphics & Giveaways for social media
Social media visuals were developed to help introduce and promote FTM Futures across platforms like Instagram, X, and Discord.
These assets were optimized for engagement, using bold layouts, clear messaging, and high-impact visuals that stand out in fast-scrolling environments.
The team developed a full suite of graphics for the launch, including:
- High-impact giveaway graphics
- Teaser visuals
- Social media promotional graphics
- In-feed and story formats
Each asset was designed to spark curiosity, communicate value, and attract attention across digital platforms.
Logo
A dedicated logo variation was created for FTM Futures to give the feature its own recognizable mark while staying visually connected to the main FTM brand. The design balances simplicity and modernity, ensuring it works cleanly across digital platforms, social media, and UI elements.
Iconography
A set of clean, custom icons was created to support feature explanations and UI interactions. These icons help communicate key benefits like fast payouts and affordability while maintaining a consistent visual style throughout the feature’s presentation.
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3D Elements
Custom 3D renderings were created to give the campaign depth and a premium feel. These visuals helped position FTM Futures as a modern, tech-forward extension of the main brand.
Website & Platform Assets
We created clean, responsive-ready graphics optimized for website and social media use, ensuring the Futures campaign integrated seamlessly into FTM’s existing digital suite
Website
Website graphics and UI-ready elements were designed to integrate the feature into FTM’s digital platform. The assets were crafted for clarity and responsiveness, ensuring FTM Futures is communicated effectively across hero sections, feature highlights, and supporting visuals..
Images
A library of polished images and rendered visuals was created to support the launch. These images reinforce the modern, high-quality feel of FTM Futures and are used across website sections, platform elements, and promotional content to maintain consistency and impact.
Typography
A structured typographic system was introduced to reinforce consistency across all FTM Futures communications. The typography reinforces clarity and professionalism, ensuring the feature feels credible, modern, and instantly connected with the broader FTM brand.
Brand Showcase
We developed a brand showcase to demonstrate how the visual system functions across real-world applications. This included layout styles, spacing rules, color usage, 3D integration, and examples of how FTM Futures appears in marketing, product interfaces, and promotional materials.
Color Palette
An expanded color palette was developed to give FTM Futures its own authentic identity while maintaining consistency within the main FTM brand. The palette builds on FTM’s core blues, introducing fresh gradients and accents that add depth, vibrancy, and a modern feel.
Outcome
The result was an aligned and visually striking campaign identity that reinforced trust, elevated brand presence, and helped FTM successfully introduce their Futures initiative with clarity and impact.
Margital360 delivered a system of assets that not only matched the FTM brand but amplified it, setting a strong foundation for future campaigns and trader engagement.