Working with Margital 360
Margital 360 worked with Funded Engineer to enhance the company’s visual identity and user experience. This brand needed a comprehensive redesign, encompassing elements such as colour, iconography, illustration, typography, and new brand assets.
Logo Re-Design
We rebranded the logo by simplifying its message without changing its essence. The previous logo, while well-intentioned, seemed to make the company’s identity a bit complex. We headed a different path opting for a simple design featuring a statistics-inspired logo.
This minimalist visual representation speaks the story of the financial features of the company without unnecessary complexity.
Website
We started off rebranding the website for a modern look. We aimed at not only refreshing it’s visual appeal but also, aligning the platform theme with the prop firm’s identity. Our design process involved integrating a lighter colour palette, that highlighted the wordings that explained every tab different from the previous darker color. Improving the colour palette helped place funded engineer to be the million-dollar prop firm, it is, at the forefront of the trading industry.
Iconography & Illustrations
The website had a previous mixed match of icons randomly sourced, thus we approached creating unique, yet specific icons from scratch. Each icon was meticulously crafted to represent its corresponding section on the website clearly.
Refining Social Media
Our rebranding process extended to their social media channels, addressing the inconsistency and complexity present in their previous designs. The former visuals were replaced with a more visually appealing theme.
By harmonizing the colour schemes, and typography, across the social platforms, we crafted an engaging experience for the audience. This modernized Funded Engineer’s social media presence and enhanced its appeal.
Certificates
We concluded the prop firm’s rebranding, by redesigning the certificates for users upon completion of phases and milestones. The certificates, though elegantly simple in design, exude excellence. Each certificate serves as an acknowledgement of the user’s journey through the challenges and trading phases within the platform.
The minimalist design ensures that these certificates represent achievement and contribute to a positive and rewarding user experience, enhancing overall engagement.
