Branding an Unconventional Futuristic Prop Firm
Branding an Unconventional Futuristic Prop Firm
The world of trading can often seem a bit complex. Identifying the need to transform this complexity into an engaging and fun experience, Funded Apes approached Margital360 for a brand solution. The idea was to create a visual experience that integrates the world of trading with the playful yet powerful nature inspired by apes, crystal stones and futuristic jungles.
Thus, Margital360 did come up with a concept to fit the request perfectly.
Characters
We began by crafting crystal stones to represent each of the trading account sizes. These stones, merged with animated ape characters, gave off a futuristic vibe to the brand. Each stone told the story of different phases in the prop firm, accompanied by bullet points highlighting the challenges and diverse account sizes. This weaved an engaging and aesthetic visual narrative for Funded Apes.
Logo
Margital 360 crafted a unique design featuring the face of an ape, signifying the essence of Funded Apes and its values. The choice of the signature color gradient, primarily green, stood as the official color palette for the prop firm; symbolizing the forest, as the natural habitat of apes. The logo and color palette fused to communicate the brand's identity, reinforcing the connection between Funded Apes, nature, and core values.
3d Environment
We meticulously crafted an environment from scratch, showcasing a futuristic world imbibed with the essence of apes. This space was designed to reflect the users' journey, infusing the challenges of trading with a captivating gamified experience. The environment is sprinkled with elements that elicit the sensation of conquering tough battles in the trading world.
We concluded the branding with graphically stunning designs for the company's social media that highlights the prop firm's selling points.
We concluded the branding with graphically stunning designs for the company's social media that highlights the prop firm's selling points.
