In the competitive world of proprietary trading, standing out isn’t just an option—it’s a necessity. Funded Engineer, a global trading prop firm established in April, recognized this need and turned to Margital 360 to elevate its brand. With an impressive track record of empowering traders worldwide and an average payout of $4,382.95, Funded Engineer has quickly grown into a multi-million-dollar force in the trading industry. This is the story of how we partnered to redefine their identity.
Understanding the Challenge
Funded Engineer approached Margital 360 with a vision to enhance its visual identity and user experience. While the company had already achieved remarkable success, its branding needed a refresh to reflect its stature and aspirations. The challenges included:
- A complex logo that diluted the company’s identity.
- A website design that didn’t fully align with their goals.
- Inconsistent visuals across social media platforms.
- Certificates and assets that lacked cohesion.
Our Approach to Rebranding
We started by conducting a deep dive into Funded Engineer’s brand values and goals. Here’s how we brought their vision to life:
Logo Redesign:
Simplifying their logo without losing its essence was key. We opted for a minimalist, statistics-inspired design that communicates their financial expertise clearly and elegantly.
Website Redesign:
The website received a complete overhaul, featuring a modern look and a lighter color palette. This improved the user experience and placed Funded Engineer as a leader in the trading industry.
Custom Iconography & Illustrations:
Instead of using mismatched icons, we created bespoke designs for every section of the website, ensuring clarity and uniqueness.
Social Media Refresh:
By harmonizing color schemes and typography across platforms, we crafted an engaging and consistent visual experience for their audience.
Certificate Redesign:
We introduced elegantly minimalist certificates that celebrated user achievements while enhancing the overall user experience.
The Impact
The rebranding effort positioned Funded Engineer as a trusted and innovative leader in its field. The cohesive visual identity resonated with its global audience, strengthening trust and engagement.
